Customers’ motives to co-create in smart services interactions

نویسندگان

چکیده

Abstract The paper identifies and analyses customers’ motives to co-create when interacting with smart services by integrating the self-determination theory coordination mechanisms. study also examines how what extent value co-creation impacts on word-of-mouth customer-based brand equity. An online questionnaire was employed for empirically validating research model. relationships were examined using partial least square path modelling. findings show that intrinsic extrinsic are significant antecedents of co-creation. mechanisms namely, relating knowing significantly influence involvement in process. Results mediates relationship between customers (intrinsic extrinsic) consequences. Findings this adds human–computer interaction literature strengthening nomological network proposing a novel model both outcomes By recognizing practice could be motivated, service providers can bolster customer-firm interactions enable favourable firm level

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ژورنال

عنوان ژورنال: Electronic Commerce Research

سال: 2022

ISSN: ['1572-9362', '1389-5753']

DOI: https://doi.org/10.1007/s10660-022-09633-w